BolderBOULDER, the third largest running race in the United States, has announced its 2014 official race gear featuring rich new colors and its RunBELIEVABLE slogan.
“In 2013 we reintroduced colored T-shirts to our line of race merchandise and were thrilled that the readers of Competitor magazine voted us Best Race T-shirt. The positive response from those designs was overwhelming, so we chose another rich pallet of colors and enhanced the tees with the inspiring RUNBELIEVABLE slogan,” said Matt Jenkins, director of marketing.
“RunBELIEVABLE is all about celebrating the human spirit. From celebrating individual running achievements to celebrating health and fitness in the Colorado community as well as our RunBELIEVABLE veterans that we celebrate on Memorial Day. We believe it is a campaign that will unite all BolderBOULDER participants.”
The men’s and women’s short sleeved tees are cotton/poly blend shirts that wick away moisture and reduce shrinkage even on preshrunk garments. They also feature rich heathered colors with the men’s in a heather sage color and the women’s in a heather sapphire color for a more fashion forward look.
Also stylishly designed and new to 2014, the technical t-shirt package now features the new Helly Hansen high performance technical tee, valued at $40 MSRP.
The Helly Hansen men’s and women’s high performance technical t-shirt is a relaxed athletic shirt with advanced dry fibre and moisture management. HH Cool with Lifa Stay Dry technology pulls excess heat and sweat away from skin for long-term dryness. The men’s tee is racer blue, while the women’s tee is coral and is perfect for high-intensity exercise training like the BolderBOULDER 10K.
For younger racers, there is an exciting electric blue kid’s tee and kids will also have the option to order extra small and small Helly Hansen high performance technical tees.
The 2014 gear was designed by Genesis Inc. in Denver, CO. Genesis Inc. has been the primary creative agency for the BolderBOULDER since 1979.
If race participants do not want a tee with registration they have the option to donate the T-shirt value to the CU Scholarship Fund or donate the T-shirt to Samaritans Purse, a humanitarian aid organization.
Race registration includes choice of short sleeved, technical and long sleeved tee. The short sleeved shirt package is $45, the long sleeved package is $50 and the Helly Hansen high performance technical tee package is $60. This year, registrants can also purchase the Bolder package for $75 and will include all three T-shirts.
For more information and to register for the BolderBOULDER, please visit: http://www.bolderboulder.com