To celebrate its Boulder, Colorado heritage and the IRONMAN® Triathlon held here in Boulder this weekend, Newton Running is releasing a limited edition Colorado shoe only available over the weekend at its Flagship store on Pearl Street and at the IRONMAN® Village while supplies last.
The shoe is based off its Aha platform with its signature P.O.P.3 forefoot technology and 6mm heel to toe drop, which is part of their “transitional” line helping runners better transition from a traditionally raised heel to a more natural running style.
The upper is lightweight and breathable taking clues from their BoCo Trail shoe allowing for high breath-ability while keeping sand and debris out, and features a likeness of Boulder’s Flatirons and the Colorado flag printed on the upper.
Many details, including the laces and tongue, play off the yellow and blue of the Colorado flag, while the top of the tongue features a prominent Colorado / Newton Running logo. The inside of the shoe features a topo map and the words Born in Boulder on the heel cup.
The shoe sells for $125 and plans on selling out over the weekend.
“We are proud to call Boulder our home and to welcome people into town for the race,” said Mike Nesladek, vice president of marketing for Newton Running. “For the athletes, their loved ones and the local community who will be participating in IRONMAN Boulder, Newton wants to make their experience memorable.”
Also in celebration of the weekend, Newton Running will be providing maps featuring where to dine and explore before and after the race. With recommendations from Newton professional athletes including Craig Alexander, Tim O’Donnell and Chris McDonald, as well as from Newton’s own staff who call Boulder home, athletes and supporters can check out the best the town has to offer. The maps also include exclusive race week discounts at downtown Boulder shops and restaurants.
The maps will be distributed in athlete bags and are available at the Newton Running Flagship Store, 1222 Pearl Street, and local businesses throughout race week.
Photos of Newton Running’s Colorado Shoe
All photos © BoulderRunning.com / @BoulderRunner