Ultimate Direction launches new Jurek Collection running gear

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Scott Jurek will present his Collection to the public for the first time, answer questions, and lead a group Fun Run 


Ultimate Direction is proud to announce the public launch of the new Scott Jurek-designed Jurek Collection at the Boulder Running Company Wednesday, May 15 at 5:30 p.m, and Runners Roost Lakewood, May 16 at 5:30 pm.  This launch represents the first public availability of the much anticipated Jurek collection of running accessories.  Scott Jurek will show the new products, answer questions, and run with attendees.

Featuring the Endure hydration belt, Essential accessories belt, and Grip hand-held water bottle holder, the Jurek Collection is the lightest, most comfortable, and functional solution for runners to carry water, energy food, and other important items such as a smartphones.  The Jurek Collection builds on the success of the Signature Series by combining very technical fabrics with contemporary styling.                              

“Scott Jurek is one of the most well-known, successful, and experienced long distance runners in the world, and his input has been instrumental in creating this excellent line of products,” said Buzz Burrell, Brand Manager for Ultimate Direction. “We think Scott had some amazing ideas, and runners will be really happy to use his Collection, which is unique in its category.

More information on the individual components of the Jurek Collection follows.  All three will be featured and available for purchase at the Boulder Running Company and Runner’s Roost during the events.                                                           

Jurek Endure

With dual 10 oz. water bottles for better balance and quick hydration, the Jurek Endure is great for any length run.  A water-resistant pocket is sized right for cell phones while a stretch mesh pocket will easily handle keys, energy food, or gloves.  A bungee system lets you carry additional gear such as a lightweight jacket. The Endure will retail for $39.95. Find out more about the Endure.

Ultimate Direction Jurek Endure

Jurek Essential

Offering a water-resistant pocket for your phone, a stretch mesh pocket for food, and a secure smaller pocket for your valuables that can be re-positioned as needed, the Jurek Essential is a great companion to any of our hand-held water bottles. Uber comfortable and breathable, you won’t be able to tell you have it on. The Essential will retail for $29.95. Find out more about the Essential.

Ultimate Direction Jurek Essential

Jurek Grip

About as minimalist as a hand-held hydration system can be, the Jurek Grip consists of two elastic straps and a single, adjustable hand strap that allow you to hydrate on the fly.  And less weight in the hand means more energy for moving forward.  The Grip comes with a 20-ounce UD water bottle but is compatible with any similar-sized bottle.  The Grip will retail for $19.95. Find out more about the Grip.

Ultimate Direction Jurek grip

Along with these releases the Jurek Collection will feature the SJ Ultra Vest which retails for $125. Weighing in at 7.5 ounces (13 with bottles) and offering 9.2 L of storage space, the SJ has the best weight-to-capacity ratio of any hydration pack on the market. Find out more about the Ultra Vest.

Ultimate Direction Scott Jurek Ultra Vest

The Boulder Running Company is located at 2775 Pearl St. in Boulder, CO.  The Runner’s Roost is located at 7978 W Alameda Ave. # A in Lakewood, CO.  Events are scheduled for May 15 and May 16 respectively, both starting at 5:30 pm.


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