FORT COLLINS, COLO. (September 7, 2016) – Fort Collins will welcome a new tradition and christen a new stadium with the inaugural running of the Fortitude 10K Labor Day Classic on Sept. 4, 2017.

The race is a collaboration among organizers of the renowned BolderBOULDER, named “America’s All-Time Best 10K” by Runner’s World magazine, and the The City of Fort CollinsVisit Fort Collins, the Fort Collins Chamber of Commerce, and Colorado State University.

Early in 2013 Colorado State University’s Community & Outreach director Gary Ozzello met with Fort Collins city officials with a question – What could the university and the city do together to celebrate CSU’s new football stadium slated to replace the iconic Hughes Stadium? A task force met to explore ways in which they could showcase Fort Collins through an event to mark the opening of the new landmark. The team looked at a variety of options including the idea of a road race that would run through Fort Collins and finish at the new stadium, which will be completed in the summer of 2017.

“I called BolderBOULDER race director Cliff Bosley to discuss how his organization had created the success that defines a 10K race,” said Colorado State University’s Community & Outreach director Gary Ozzello. “What the BolderBOULDER has done for Boulder is what we want to do in Fort Collins. We talked about how a community race could highlight the growth and energy of Fort Collins, help drive tourism, create a positive halo and drive economic impact for the city.”

As one of the most respected names in road racing, the BolderBOULDER organization has staged the BolderBOULDER Memorial Day 10K Classic for nearly 40 years. One of the largest road races in the world.

“For many years we have often been approached to discuss taking over existing major races, acquiring existing races, starting new races, and creating a new race series to be run in many US communities. As we analyzed these opportunities we carefully identified and examined the elements which have set us apart and contributed to our success. We determined we could not export the many ways of our community involvement and the thousands of things we do and we are involved with in this vibrant community. A major part of this is the unique cooperative relationship of Boulder, CU and BolderBOULDER,” said BolderBOULDER race director Cliff Bosley.

“Now after three years of analysis and discussion with Ft. Collins and CSU, everyone is committed to do what it takes for all three entities to work together to achieve the goals we have all set. Also, the timing fills a gap for hosting a 10,000 meter race in the fall in Colorado, without crowding the running calendar.”

The FORTitude 10K will take runners on a scenic yet altitude challenging course through Fort Collins, passing landmarks like City Park and the CSU Oval, as well as weaving through picturesque Avery and Mountain Ave. neighborhoods. The race will finish at the newly completed Sonny Lubick Field at CSU Stadium, and will be the first chance for the community to experience the stadium.

Fortitude 10k Race Map Labor Day 2017

The map for the Fortitude 10k is almost finalized. What is for certain is it will feature the best parts of Fort Collins and end in the new CSU Stadium.

“The stadium, in many ways, serves as Colorado State University’s primary engagement asset,” said Joe Parker, CSU’s Director of Athletics. “The FORTitude 10K Classic offers a unique opportunity for the thousands of people to experience this incredible University and the City of Fort Collins.”

Like the BolderBOULDER, the FORTitude 10K will bring together the community, university, racers, runners, joggers and walkers to experience a first-class running experience. And like the BolderBOULDER, the FORTitude name and battle cry – Go Fort and Conquer – embody the spirit that invites new runners to join the fun and challenges seasoned runners to show their toughness.

“I’m very excited about having this event in our city,” Fort Collins Mayor Wade Troxell said. ‘The FORTitude 10K will really showcase Fort Collins as a world-class city and Colorado State as a world-class university. I think it will engage a broad section of our community and will turn into a great celebration and Labor Day tradition.”

The 2017 running of the FORTitude 10K marks the inaugural event. The City of Fort Collins, Visit Fort Collins, the Fort Collins Chamber of Commerce, Colorado State University and BolderBOULDER Inc. are committed to creating an event that will become a Labor Day tradition for years to come.

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About the FORTitude 10K:

The inaugural FORTitude 10K is a 10,000 meter race that takes runners, joggers and walkers through a scenic course in beautiful Fort Collins, Colorado. The race starts near Moby Arena at Colorado State University, weaves through scenic Avery and Mountain Avenue neighborhoods, and passes through City Park and the iconic CSU Oval. Racers will be the first to cross the finish line on the newly completed Sonny Lubick Field at CSU Stadium. The FORTitude name and battle cry – Go Fort and Conquer – embody the spirit that invites seasoned and new runners to join the fun and show their toughness running at nearly 5,000 feet above Sea Level.

The FORTitude 10K will be held Labor Day, Monday, September 4, 2017. For more information please visit: www.fortitude10k.com