The bright iconic colors of Newton Running shoes will fit right into the equally colorful tulips of Downtown Boulder’s Pearl Street Mall this Spring it has now opened its flagship store at 1222 Pearl Street, bringing with it a unique culture and engaging consumer experience to Pearl Street. Extremely proud of its Boulder roots it only makes sense to take a place right in the heart of it all.
“We are so excited to be a permanent feature on Pearl Street; an iconic street in a town that inspires our brand and the products we make each day,” said Jennifer Abshire, Director of Retail, for Newton Running.
The 3,300 square-foot store will complement Newton Running’s new brand campaign FEEL; inspired by the emotional feeling running evokes and the feel of having a natural running form that is unique to Newton’s shoes.
The store maintains the building’s early 1900’s original features, including original floor boards and exposed brick walls, to showcase the Newton brand and product offering while staying true to Pearl Street’s history and unique charm. Texturized environmentally friendly wall panels made from plant fiber and displays with visual and textual appeal help incorporate the idea of FEEL into its aesthetic.
Grand Opening Celebrations
To celebrate its new home Newton Running is inviting the public to join them at the new store on March 14 for a fun-filled morning with the Newton Tribe. Starting at 9:00 a.m., the first 100 people to enter the store will receive a scratch-off card that will unveil store discounts from $5-10, with 25 of these cards unveiling a grand prize of $100 to redeem in-store.
“The Grand Opening event is the perfect way to celebrate this new step in our brand’s history with Newtonites, old and new, so I urge everyone to lace up their running shoes and head down to the store for a morning of running-related fun!”
Join Team Newton sponsored athletes at 10:00 a.m. on a fun run from the store location. Or attend one of two running form mini-clinics hosted by Newton Running co-founder, running coach and author, Danny Abshire, at 10:00 a.m. and 11:00 a.m.
Team Newton athletes Kara Henry, Tyler McCandless, Melody Fairchild and Kristin Arendt will be available throughout the day for meet and greets.
Check out Newton’s facebook event for more information on the Grand Opening.
All photos © Todd Straka