Supporting athletes pursuing their dreams is nothing new for Roll Recovery. In fact the company was pretty much founded on it. Founder Jeremy Nelson’s wife, and Co-Founder Adriana Nelson, along with Jeremy’s sister-in-law, Brianne Nelson, will both be competing in the Olympic marathon trials while ROLL Recovery staffers Andy Wacker, Nuta Olaru, Carlos Trujillo and Justin Young all hit OT qualifying marks.

Not only do they employ top-level runners but they support runners locally and nationally. That support was extended out even further today with the announcement that it would reimburse the $30 entry fee that Olympic Marathon qualifiers pay to enter the 2016 U.S. Olympic Marathon Trials in Los Angeles on February 13.

ROLL Recovery believes any entry fee is unnecessary when athletes have reached an Olympic qualifying mark and are invited for the opportunity to represent their country in the Olympic Games.

“Significant revenue is already being generated through sponsorships and broadcasting. USATF has partnered with major sponsors such as Nike, Visa, BMW and Hershey’s to help support events hosted by USATF. Live coverage for the Olympic Trials Marathon will be broadcasted on the NBC Network. Given the revenue generated from these partnerships, we believe an entry fee is an unnecessary charge on the athletes” stated Founder Jeremy Nelson.

“Having family and staff competing in the Olympic Trials, it strikes me as odd they would have to pay for an event that will be televised nationally and is expected to draw significant revenue. Extending sponsorships, hosting premiere events in mass media markets and gaining broadcasting partners is great for the sport, but shouldn’t some of that success be extended to the athletes competing? After all, isn’t it them we’re watching?”

For the few A-qualifying athletes the flights and hotel along with a stipend for meals will be reimbursed by USATF. B-qualifying athletes receive a “discounted” hotel rate of $300/night and must pay their own airfare and meals. It is estimated the average Olympic Trials participant will spend about $1,500 for the event. This could be a once in a lifetime opportunity for an athlete and although the entry fee cost may seem minimal, we would like to offer what we can to show our support.

The offer was quickly noticed on twitter and was not only supported by athletes but was picked up by National headlines in Competitor Running and Runners World.

If you are competing in the U.S. Olympic Marathon Trials. please send an email to and they will respond with instructions on how to be reimbursed.

We are proud to say that they also support the inaugural Boulder Running Journal.