Skirt Sports just opened its first ever retail store at 28th and Spruce Streets, just north of the Boulder Running Company in the same shopping center around the corner from Kinkos. Skirt is looking to create and even more compelling destination for runners and active women. “We waited a long time to find the perfect location for our first Skirt Sports retail store. The Boulder market is very tight, so when this location opened up, we jumped on it,” said founder Nicole DeBoom.
The store will be a hub for the community that Skirt Sports has nurtured since Nicole created the first-ever running skirt in 2004. Nicole and team crafted many of the interior details by hand, creating a vibrant, fun and inspiring environment. From the Wall of Fame to the details in the dressing room curtains to the plush chair by the entrance.
“Our vision for the store is to create an environment of inspiration and acceptance. A woman’s relationship with her body is very personal, so having the ability to try everything on in a welcoming environment is so important.”
Close to local trails, Skirt Sports will host community runs, and special events like mother-daughter clinics, as well as group workouts. The walls will be covered with customer images and inspirational mantras and anyone who walks in the door will be treated to a personal shopping experience if she desires.
Store hours are Mon-Fri 10-6, Sat 10-7, and Sun 12-5 and the Grand Opening of the new Skirt Sports Store is scheduled for June 16.
The Skirt Sports 13er, an all women’s Half Marathon and 5k race in Louisville, will be held on June 12.