ROLL Recovery to share revenue to support the Olympic dream
To make an Olympic team takes talent, sacrifice, dedication, and patience, and for the few who make it, they are celebrated and rewarded. But that’s only once every four years. And for the rest of the hundreds of talented athletes who are still performing at the highest level year round, or developing into tomorrow’s stars there needs to be support.
It was announced today that ROLL Recovery will use a revenue sharing model to support the athletes of the 2016 Olympic Track & Field Trials. For each sale from their website, 50% of that revenue will go to the athlete of that customer’s choosing.
“To show appreciation to the athletes that have been paramount to our growth and success, and bring attention to a worthy cause, ROLL Recovery will use a revenue sharing model. For most of these athletes the Olympic Trials is the pinnacle of their careers and greatest opportunity to maximize their value to sponsors. However most never reach their true value and many remain unsponsored due to outdated apparel and uniform advertising regulations. Athletes are not permitted to wear non-apparel manufacturer logos or other sponsors who may support them year round.”
In addition, most athletes receive zero or limited assistance or funding from the governing body that enforces these logo restrictions and continues to generate significant revenue. This lack of support and compensation can be found at the national and international level.
Since ROLL Recovery launched in 2012, elite athletes in the track and field community have been paramount to their growth and success.
ROLL Recovery Founder, Jeremy Nelson, had the following to say:
“For the Olympic Games to have an international governing body that generates billions of dollars in revenue from sponsors, broadcasting, ticketing and licensing we find it odd the athletes are left to fend for themselves. It’s a great honor for these athletes to compete for their country but that does not mean they shouldn’t be adequately compensated. I find it odd the Olympics do not have a direct revenue sharing model with the athletes. Isn’t it them we’re watching? Many within Track and Field will be rewarded and receive great contracts from shoe sponsors by competing in the Olympics but the same cannot be said for every sport. We’re proud to see USATF taking steps to distribute cash funds to athletes that qualify for the Olympic Games and World Championships. At the moment it’s simply not enough to support our track and field athletes. We are excited for this opportunity to be able to help.”
50% of a sale from rollrecovery.com will go to a customer’s favorite athlete.
Simply add the athlete’s name you’d like to support in the “Support Athlete Box.” Don’t know who to write in? Check out our list of Colorado runners going to the Olympic Track & Field Trials. The revenue sharing model will run for a week prior to the Olympic Trials beginning June 24 12:00AM and ending June 30 11:59PM. Athletes will be reached out to following the Trials.
This isn’t totally out of left field as many of the major sports have a revenue sharing model for the athletes. ROLL Recovery also helped fuel the Olympic dream when it offered to pay for the race entry fee to the Marathon Trials in February.
ROLL Recovery is a small company dedicated to the athletes it serves. For any questions email email@example.com. Best of luck to all of those competing.