Over the course of the last three decades, Ultimate Direction (UD) has become a go-to brand for performance and innovation. Since the creation of the first ever hydration backpack, UD has gone on to create a number of category-changing products including the leakproof, high volume /
Ultimate Direction, the leader in hydration packs and bottles, today launched their new brand image along with an updated website, featuring the highly anticipated Jenny Collection, a series of products designed by and made specifically for women.
The world premiere of In the High Country will be shown July 19-20 at Boulder, CO’s Dairy Center for the Arts. This Ultimate Direction, New Balance, and Running Times-sponsored independent film represents the culmination of a year-long project between mountain running athlete Anton Krupicka and filmmaker Joel Wolpert.