Ultimate Direction, respected innovator of on-the-go hydration solutions for walkers, runners, and adventurers, proudly announces the hiring of Buzz Burrell to the newly created brand manager position. Burrell brings with him 36 years of entrepreneurial business and endurance sports experience, and will be tasked with managing the future of Ultimate Direction, helping to identify opportunities for increasing brand awareness, innovation, and future growth.
Thursday February 9 held the first screening of the film Unbreakable: The Western States 100 in Boulder at the Dairy Center for the Arts. The event brought out everyone from Olympic 1500m runners to Ultra legends to running fans alike. Organizer Buzz Burrell gave a quick introduction and commented “This is a great opportunity to get the running community together” before starting the film.