Ultimate Direction, the leader in hydration packs and bottles, today launched their new brand image along with an updated website, featuring the highly anticipated Jenny Collection, a series of products designed by and made specifically for women.
Tagged: Buzz Burrell
Ultimate Direction is proud to announce the public launch of the new Scott Jurek-designed Jurek Collection at the Boulder Running Company Wednesday, May 15 and Runners Roost Lakewood, May 16. This launch represents the first public availability of the much anticipated Jurek collection of running accessories. Scott Jurek will show the new products, answer questions, and run with attendees.