South Boulder's only running store Active Imprints had a built a sizable cult following. Their key location in the Table Mesa Shopping center had good parking and great access to trails/bike paths south of town. They made custom insoles for the some of the best athletes in the region as well as the world. RL Smith worked there for many years, learning the trade of building custom lightweight orthotics while working in the retail space. So when the store's owners broke off to concentrate on the Newton Running brand, it seemed natural that RL Smith and wife Tricia Vieth would open In-Step at the same location.