Tagged: Ultimate Direction
Ultimate Direction, the leader in hydration packs and bottles, today launched their new brand image along with an updated website, featuring the highly anticipated Jenny Collection, a series of products designed by and made specifically for women.
The world premiere of In the High Country will be shown July 19-20 at Boulder, CO’s Dairy Center for the Arts. This Ultimate Direction, New Balance, and Running Times-sponsored independent film represents the culmination of a year-long project between mountain running athlete Anton Krupicka and filmmaker Joel Wolpert.
Ultimate Direction is proud to announce the public launch of the new Scott Jurek-designed Jurek Collection at the Boulder Running Company Wednesday, May 15 and Runners Roost Lakewood, May 16. This launch represents the first public availability of the much anticipated Jurek collection of running accessories. Scott Jurek will show the new products, answer questions, and run with attendees.
Ultimate Direction, respected innovator of on-the-go hydration solutions for walkers, runners, and adventurers, proudly announces the hiring of Buzz Burrell to the newly created brand manager position. Burrell brings with him 36 years of entrepreneurial business and endurance sports experience, and will be tasked with managing the future of Ultimate Direction, helping to identify opportunities for increasing brand awareness, innovation, and future growth.