Tagged: Ultimate Direction

Ultra runner Krissy Moehl joins Ultimate Direction team 0

Krissy Moehl joins team Ultimate Direction

Ultrarunner Krissy Moehl was back in Colorado all week to promote her new book Running Your First Ultra. While she was here she met with Ultimate Direction and a new partnership was formed. Krissy brings a vibrant...

Ultimate Direction XXX trucker hat 0

Happy 30th Birthday, Ultimate Direction!

Over the course of the last three decades, Ultimate Direction (UD) has become a go-to brand for performance and innovation. Since the creation of the first ever hydration backpack, UD has gone on to create...

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Ultimate Direction launches new Jurek Collection running gear

Ultimate Direction is proud to announce the public launch of the new Scott Jurek-designed Jurek Collection at the Boulder Running Company Wednesday, May 15 and Runners Roost Lakewood, May 16. This launch represents the first public availability of the much anticipated Jurek collection of running accessories. Scott Jurek will show the new products, answer questions, and run with attendees.

Ultimate Direction hires Buzz Burrell to brand manager position 0

Ultimate Direction hires Buzz Burrell to brand manager position

Ultimate Direction, respected innovator of on-the-go hydration solutions for walkers, runners, and adventurers, proudly announces the hiring of Buzz Burrell to the newly created brand manager position. Burrell brings with him 36 years of entrepreneurial business and endurance sports experience, and will be tasked with managing the future of Ultimate Direction, helping to identify opportunities for increasing brand awareness, innovation, and future growth.