Ultrarunner Krissy Moehl was back in Colorado all week to promote her new book Running Your First Ultra. While she was here she met with Ultimate Direction and a new partnership was formed. Krissy brings a vibrant new perspective to the team along with thousands of miles under
Over the course of the last three decades, Ultimate Direction (UD) has become a go-to brand for performance and innovation. Since the creation of the first ever hydration backpack, UD has gone on to create a number of category-changing products including the leakproof, high volume /
Ultimate Direction, the leader in hydration packs and bottles, today launched their new brand image along with an updated website, featuring the highly anticipated Jenny Collection, a series of products designed by and made specifically for women.
The world premiere of In the High Country will be shown July 19-20 at Boulder, CO’s Dairy Center for the Arts. This Ultimate Direction, New Balance, and Running Times-sponsored independent film represents the culmination of a year-long project between mountain running athlete Anton Krupicka and filmmaker Joel Wolpert.
Ultimate Direction is proud to announce the public launch of the new Scott Jurek-designed Jurek Collection at the Boulder Running Company Wednesday, May 15 and Runners Roost Lakewood, May 16. This launch represents the first public availability of the much anticipated Jurek collection of running accessories. Scott Jurek will show the new products, answer questions, and run with attendees.
Ultimate Direction, respected innovator of on-the-go hydration solutions for walkers, runners, and adventurers, proudly announces the hiring of Buzz Burrell to the newly created brand manager position. Burrell brings with him 36 years of entrepreneurial business and endurance sports experience, and will be tasked with managing the future of Ultimate Direction, helping to identify opportunities for increasing brand awareness, innovation, and future growth.