I spent the weekend at the Rocky Mountain Region R.A.C.E Conference in Westminster. The conference had lectures and panels covering a wide variety of topics for Race Directors including Logistics, Social Media, Partnerships with Retail, Marketing to Women, Creative Sposorships. Panelists included many of Boulder’s experienced race directors (Bolder Boulder, Denver Marathon, Downtown Race Race Series), retail owners (Outdoor Divas, Runner’s Roost) and other industry leaders (MapMyRun.com, ArtisticHub, Cowbells.com).

Photo courtesy of Courtney Johnson

Photo courtesy of Courtney Johnson

The weekend culminated in the Racing with the Stars 5k. An original race idea which brought together Olympians and top elite athletes to pace runners to their goal time. The event was well organized, supported and there was plenty of swag for everyone who participated. Next year looks like it could shape up to be a formidable race.

A very special event indeed, as its not often you have that caliber of athletes all in one place and accessible with the average Joes. Names included: Alan Culpepper, Steve and Sarah Slattery, Mark Plaatjes, Lorraine Moller, Tera Moody, Pat and Amy Manson, Melody Fairchild, Nichole DeBoom, and Lisa Goldsmith.

Tera Moody and Lorraine Moller - Marathon Rising Star and Legend

Tera Moody and Lorraine Moller - Marathon Rising Star and Legend

Race Results

Friday Scream Scram

Saturday Shake Rattle and Run

Sunday Racing with Stars 5k Results

Upcoming Events

Saturday, 10/31/2009 9:30 am
Eerie Erie 10K and 5K

Saturday, 10/31/200910:00 PM
Denver Gorilla Run

2008 Gorilla Run

2008 Gorilla Run

The Denver Gorilla Run is a charity fun run with a difference. Everyone who takes part wears a full gorilla costume – from fluffy head to furry toe – and helps raise funds for the Mountain Gorilla Conservation Fund, the international charity working

  • Love to hear what your take was on some of those forums.

    • I would be happy to share.

      I’ve been considering writing up a few notes to post here on the topics I went to: Marketing for Women, How to Leverage Social Media, Alt. Ways Events Can Make Money, Working With Your Retailer.

      In conversations I had with attendees, topics we thought would be great for discussion would be “New Race Director 101. The essential checklist.”

      “Planning a Great Race Course” could be another great topic. Perhaps after the race they could invite the public to an open forum with the race directors.

      One last comment is about a missed opportunity in which they could have introduced the “Stars” before the race. I knew many of the folks there personally and some by name. But even by name, I didn’t recognize them in person.